On the list, Bangkok. Thailand's commercial, spiritual, cultural and political capital.

New7Wonders Cities

New7Wonders Cities candidates on the Guardian Cities brand list

On the list, Bangkok.  Thailand's commercial, spiritual, cultural and political capital.
On the list, Bangkok. Thailand’s commercial, spiritual, cultural and political capital.

Eight of the 28 cities in the current phase of the New7Wonders Cities campaign are included in the new Guardian Cities brand list, which ranks global cities using a range of metrics, from weather to transport to crime and social ‘buzz’.

In alphabetical order, the eight are: Bangkok, Barcelona, Chicago, Istanbul, London, Mexico City, Mumbai and Seoul.

On the list, Istanbul. A city with a history as a hub of world affairs for centuries.
On the list, Istanbul. A city with a history as a hub of world affairs for centuries.

When it comes to city branding, the Guardian explains that image is everything. From t-shirts to film scenes, the visual “brand” of many cities has become part of international iconography. Along with the visual brand, cities are also investing heavily in the “three Ts”: trade, talent and tourism.

On the list, Chicago. Home to one of the finest downtown ensembles of modern architecture in the world.
On the list, Chicago. Home to one of the finest downtown ensembles of modern architecture in the world.

In creating its list of the world’s most powerful city brands, the Guardian asked the Saffron consultancy to conduct an assessment of 57 major cities around the world. The resulting report measured two key aspects of a city’s brand: its “assets” (attractions, climate, infrastructure, safety and economic prosperity), and its “buzz”, a combination of social media and traditional media mentions.

Latest News

New7Wonders continues, find out how in our News Room

[:en]A Day to Wonder! 7 Wonders Day: 07.07.[:]

[:en]Zurich, Switzerland Today's 7 Wonders Day commemorates the Official Declaration of the New 7 Wonders of the World on 07.07.07 in Lisbon, Portugal, after a first-of-kind global democratic poll."The world celebrates 7 Wonders Day on 7 July every year." — Bernard Weber, Founder of New7WondersThe concept of Global Memory…

[:en]Bernard Weber in Manchester with Flower Power and Peace[:]

[:en]Manchester: On 6 June, one of the most famous symbols of peace in the world, the Campaign for Nuclear Disarmament symbol, visited Manchester as part of its 60th-anniversary tour across the UK. Bernard Weber, the creator of the 7 Symbols of Peace campaign, as well as the worldwide campaigns…

The New York Times presents the New Seven Wonders of the World in 360 video

"Experience these majestic sites during moments of solitude in 360 video," is how The New York Times introduced readers to its interactive feature titled The New Seven Wonders of the World', which was compiled by Veda Shastri, Guglielmo Mattioli and Kaitlyn Mullin. "Built on four continents, most by ancient and medieval…

"7 Symbols of Peace" global voting campaign launches on World Peace Day

Zurich, Switzerland: A new global campaign to discover, choose and vote for the 7 Symbols of Peace launches on World Peace Day, 21 September 2017. The campaign is from the New7Wonders Foundation, the organisation that has successfully pioneered the first-ever worldwide elections to choose the New 7 Wonders, which have…

7Wonders Day in the international media

The universal calendar has a new observance day: 7 Wonders Day. On 7 July from now on, the world will celebrate the event that honours the 21 iconic wonders chosen by hundreds of millions of votes in three global campaigns: the New7Wonders of the World, the New7Wonders of Nature…

Wonderful Content loading...

Hello! Contact New 7 Wonders Close

Do you have any questions about the New7Wonders campaigns?
Are you writing an article, do you have a project in mind?
Maybe you have an idea using the New7Wonders concept?
Whatever it is, just say "Hello!" to us, and we will reply as soon as we can.

If you are from the press or a media organisation, or a social media reporter, please use this form to contact Eamonn Fitzgerald, New7Wonders Head of Communications.

If you have an idea involving the New7Wonders concept, or maybe you want to associate New7Wonders with your product or brand, or any other commercial or business or new creative idea, please use this form to contact Jean-Paul de la Fuente, New7Wonders Head of Value Development.>