Announcing the sponsorship, the President of Hyundai Motor Company, Mr. Chung Jin Haeng, said “Hyundai and Kia’s sponsoring of Jeju Island in the New7Wonders of Nature is part of our strategy to support the positive brand image of Korea in the world.”
Welcoming the sponsorship, New7Wonders Director Jean-Paul de la Fuente said: “Hyundai Motor Company and Kia Motors Corporation are both extraordinary examples of Korean success in the world, and we know they will apply the same vigour and motivation to maximise their support of Jeju Island in the New7Wonders of Nature.”
The sponsorship agreement was signed in Seoul, Korea, by Hyundai Motor Company President Mr. Chung Jin Haeng and New7Wonders President Mr. Bernard Weber.
Editorial note: A recent study by JDI in Korea has confirmed that being successful in the New7Wonders of Nature campaign can generate over US$ 1.8 billion in economic value per annum for each winner. Therefore many leading companies are choosing to become New7Wonders Official Finalist Supporters sponsors not only for the powerful marketing and image benefits, but also for the potential important economic impact on their brands and businesses.