“We have come here to wake up everyone who has not yet voted for the Dead Sea” explained co-initiator Udi Adam who, together with over a hundred fellow members of the Israeli Harley Davidson Club, descended on the Dead Sea on Nov 11th 2010.
By driving along the coastline and standing in the shape of a big No.7 their mission was to promote the Dead Sea, one of the 28 Finalists (and a unique one as it is shared by three countries: Israel, Jordan and Palestine), as well as being located at the lowest point on Earth, and to direct the public´s attention to the fact that the declaration of the New7Wonders of Nature will be made on the very same day in 2011.