Iguazu Falls

Fundación Mediterránea research paper cites impact of the ‘Wonder Effect’

100812redfb-483x600.jpg

The number of visitors to the Cristo Redentor (Christ the Redeemer) statue in Rio de Janeiro, Brazil, grew by 107 percent between 2006 — the year before its election as one of the New7Wonders of the World — and 2011. This extraordinary rate of growth is cited in a paper titled “El Turismo Internacional y el ‘Efecto Maravilla'” (“International Tourism and the ‘Wonder Effect'”), by Gerardo Alonso Schwarz of the Fundación Mediterránea, a private not-for-profit organization based in Córdoba, Argentina.

Being named one of New7Wonders brings not only opportunities but also challenges, says Schwarz. The main tasks for the host nations of listed sites are the need for enhanced infrastructure, better regional tourism products and improved international flight connections to each destination.

ig1-560x374.jpg

Now that Iguazu Falls, which straddle the Argentine-Brazilian border, have been named as one of the New7Wonders of Nature, the Fundación Mediterránea is examining the impact of the listing on the regional tourism industry. Considering what he calls the “Wonder Effect” as it is manifested around the globe, Gerardo Alonso Schwarz looked at visitor statistics to the sites named as the New7Wonders of the World in 2007. According to data from 2011, the top five attracted the following numbers:

• 5.4 million tourists visited the Colosseum in Italy
• 5 million tourists visited the Taj Mahal in India
• 2.3 million tourists visited the Christ the Redeemer statue in Brazil
• 1.4 million tourists visited Chichen-Itzá in Mexico
• 832,000 tourists visited Machu Pichu in Peru

Between 2006 and 2011, visits to the Taj Mahal rose by 85 percent, to Chichen-Itzá by 53 percent, to Machu Pichu by 51 percent and to the Colosseum by 26 percent. Gerardo Alonso Schwarz noted that during the same period international tourist numbers worldwide grew 16 percent. This confirms that the New7Wonders title is a significant driver of international tourism.

ig6-560x374.jpg

In the case of Iguazu Falls, a total of 1,224,253 tourists visited the Parque Nacional Iguazú in Argentina during 2011, an increase of three percent over 2010, while the Parque Nacional do Iguaçu in Brazil, recorded 1,394,187 visitors, which represents growth of 10 percent over the previous year. During the last decade, the Argentinian park experienced overall growth of 162 percent, and the Brazilian park recorded growth of 89 percent.

The Fundación Mediterránea promotes research on economic issues and works to create a better understanding of regional economic problems in Latin America. The Zurich-based New7Wonders Foundation is dedicated to creating “Global Memory” by leveraging the networked power of communications technologies and social media. It organizes worldwide voting campaigns that enable millions of people to take part in democratic decision making.

ig5-560x374.jpg

Latest News

New7Wonders continues, find out how in our News Room

[:en]A Day to Wonder! 7 Wonders Day: 07.07.[:]

[:en]Zurich, Switzerland Today's 7 Wonders Day commemorates the Official Declaration of the New 7 Wonders of the World on 07.07.07 in Lisbon, Portugal, after a first-of-kind global democratic poll."The world celebrates 7 Wonders Day on 7 July every year." — Bernard Weber, Founder of New7WondersThe concept of Global Memory…

[:en]Bernard Weber in Manchester with Flower Power and Peace[:]

[:en]Manchester: On 6 June, one of the most famous symbols of peace in the world, the Campaign for Nuclear Disarmament symbol, visited Manchester as part of its 60th-anniversary tour across the UK. Bernard Weber, the creator of the 7 Symbols of Peace campaign, as well as the worldwide campaigns…

The New York Times presents the New Seven Wonders of the World in 360 video

"Experience these majestic sites during moments of solitude in 360 video," is how The New York Times introduced readers to its interactive feature titled The New Seven Wonders of the World', which was compiled by Veda Shastri, Guglielmo Mattioli and Kaitlyn Mullin. "Built on four continents, most by ancient and medieval…

"7 Symbols of Peace" global voting campaign launches on World Peace Day

Zurich, Switzerland: A new global campaign to discover, choose and vote for the 7 Symbols of Peace launches on World Peace Day, 21 September 2017. The campaign is from the New7Wonders Foundation, the organisation that has successfully pioneered the first-ever worldwide elections to choose the New 7 Wonders, which have…

7Wonders Day in the international media

The universal calendar has a new observance day: 7 Wonders Day. On 7 July from now on, the world will celebrate the event that honours the 21 iconic wonders chosen by hundreds of millions of votes in three global campaigns: the New7Wonders of the World, the New7Wonders of Nature…

Wonderful Content loading...

Hello! Contact New 7 Wonders Close

Do you have any questions about the New7Wonders campaigns?
Are you writing an article, do you have a project in mind?
Maybe you have an idea using the New7Wonders concept?
Whatever it is, just say "Hello!" to us, and we will reply as soon as we can.

If you are from the press or a media organisation, or a social media reporter, please use this form to contact Eamonn Fitzgerald, New7Wonders Head of Communications.

If you have an idea involving the New7Wonders concept, or maybe you want to associate New7Wonders with your product or brand, or any other commercial or business or new creative idea, please use this form to contact Jean-Paul de la Fuente, New7Wonders Head of Value Development.>