Branding Bangladesh with the success of the Sunderbans
Hunger, poverty, corruption… These are some of the words that come to mind when people think about Bangladesh. So says an editorial in the influential regional business newspaper, the Financial Express. “Need for branding Bangladesh successfully” calls for a concerted effort to promote an image of the country that focuses on its potential. And this is where the Bangladeshi finalist in the New7Wonders of Nature, the Sundarbans, can play a critical role. According to the Financial Express editorial:
“Bangladesh is considered to be falling behind in the race to have its Sunderbans selected as one of the seven wonders of nature in the world. But the title of natural wonder is urgent for branding Bangladesh successfully. All should vote for the Sundarbans, particularly because the answer is: the coming days will be competitive for Bangladesh to survive as a competitive nation.”
The economic value of being voted as one of the New7Wonders of Nature was highlighted in April in an independent impact report by Grant Thornton, an international organization of chartered accountants and management consultants. The report put the figure at $US1 billion over five years for each winner.
New7Wonders continues, find out how in our News Room
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"Built on four continents, most by ancient and medieval…
Zurich, Switzerland: A new global campaign to discover, choose and vote for the 7 Symbols of Peace launches on World Peace Day, 21 September 2017. The campaign is from the New7Wonders Foundation, the organisation that has successfully pioneered the first-ever worldwide elections to choose the New 7 Wonders, which have…
The universal calendar has a new observance day: 7 Wonders Day. On 7 July from now on, the world will celebrate the event that honours the 21 iconic wonders chosen by hundreds of millions of votes in three global campaigns: the New7Wonders of the World, the New7Wonders of Nature…
To commemorate 7Wonders Day, Alessandra Fasino has created a poster collection representing the entire list of Wonders that combines vibrant typography with a rainbow of colours. Each poster is a microcosm of each Wonder and they all express the character of the places and the people being celebrated on 7Wonders…
Zurich, Switzerland: On 7 July this year, and every year from now on, the world will celebrate 7 Wonders Day. The event honours the 21 iconic wonders chosen by hundreds of millions of votes following three historic global campaigns: the New7Wonders of the World, the New7Wonders of Nature and…
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