New7Wonders of Nature New7Wonders of the World Table Mountain

New7Wonders of Nature Winners to Benefit by $US 1 Billion over Five Years

The economic value of being voted as one of the New7Wonders of Nature has been estimated at $US1 billion over five years for each winner. The projection is based on an independent impact report just released by Grant Thornton, an international organization of chartered accountants and management consultants.

Tourism to Cape Town would increase by up to 20 percent annually, with 70 percent of the visitors expected to come from overseas
Tourism to Cape Town would increase by up to 20 percent annually, with 70 percent of the visitors expected to come from overseas

According to Grant Thornton, South Africa could benefit by US$200 million (SA Rand 1.4 billion) a year, equivalent to over US$ 1 billion for the first five years, if Table Mountain is chosen one of the Official New7Wonders of Nature. Tourism to Cape Town would increase by up to 20 percent annually, with 70 percent of the visitors expected to come from overseas. “This would support around 11,000 employment opportunities in South Africa,” the Grant Thornton report said.

 

Table Mountain is one of 28 Official Finalists in the New7Wonders of Nature campaign. The winning seven will be announced on 11 November after an estimated one billion votes — online and via telephone and SMS — have been cast.

Grant Thornton’s projections are based on the campaign to choose the man-made Official New 7 Wonders of the World that culminated in 2007, in which 100 million votes were cast. Its report states that “measurable” results were seen at sites which made the top seven shortlisted in that campaign. “Visitors to Petra in Jordan increased by 61 percent and visitors to Christ the Redeemer in Brazil increased by 30 percent.”

The man-made Official New 7 Wonders of the World have “become part of school curriculums all over the world, and if the same happens to the New7Wonders of Nature, children from every corner of the globe will be learning about Table Mountain and South Africa as a destination.”

The Grant Thornton report was welcomed by Jean-Paul de la Fuente, Director of New7Wonders, who said that its findings confirmed the conclusions of an academic study released last year by the London-based publisher Pearson (publisher of the Financial Times newspaper) in which the worldwide economic contribution made by the campaign to elect the man-made New 7 Wonders of the World was valued at more than US$5 billion.

He also pointed out that the Grant Thornton report refers to purely economic value. “If you add the marketing, advertising, image and branding value, you would easily double the numbers, which means that the New7Wonders of Nature campaign is likely to generate well over US$10 billion in economic and marketing value globally” he said.

“This shows that New7Wonders is an extraordinarily positive force, bringing people together using modern, direct, interactive media, and in the end through this generating real economic plus-value for the world,” Jean-Paul de la Fuente added.

Latest News

New7Wonders continues, find out how in our News Room

[:en]A Day to Wonder! 7 Wonders Day: 07.07.[:]

[:en]Zurich, Switzerland Today's 7 Wonders Day commemorates the Official Declaration of the New 7 Wonders of the World on 07.07.07 in Lisbon, Portugal, after a first-of-kind global democratic poll."The world celebrates 7 Wonders Day on 7 July every year." — Bernard Weber, Founder of New7WondersThe concept of Global Memory…

[:en]Bernard Weber in Manchester with Flower Power and Peace[:]

[:en]Manchester: On 6 June, one of the most famous symbols of peace in the world, the Campaign for Nuclear Disarmament symbol, visited Manchester as part of its 60th-anniversary tour across the UK. Bernard Weber, the creator of the 7 Symbols of Peace campaign, as well as the worldwide campaigns…

The New York Times presents the New Seven Wonders of the World in 360 video

"Experience these majestic sites during moments of solitude in 360 video," is how The New York Times introduced readers to its interactive feature titled The New Seven Wonders of the World', which was compiled by Veda Shastri, Guglielmo Mattioli and Kaitlyn Mullin. "Built on four continents, most by ancient and medieval…

"7 Symbols of Peace" global voting campaign launches on World Peace Day

Zurich, Switzerland: A new global campaign to discover, choose and vote for the 7 Symbols of Peace launches on World Peace Day, 21 September 2017. The campaign is from the New7Wonders Foundation, the organisation that has successfully pioneered the first-ever worldwide elections to choose the New 7 Wonders, which have…

7Wonders Day in the international media

The universal calendar has a new observance day: 7 Wonders Day. On 7 July from now on, the world will celebrate the event that honours the 21 iconic wonders chosen by hundreds of millions of votes in three global campaigns: the New7Wonders of the World, the New7Wonders of Nature…

Wonderful Content loading...

Hello! Contact New 7 Wonders Close

Do you have any questions about the New7Wonders campaigns?
Are you writing an article, do you have a project in mind?
Maybe you have an idea using the New7Wonders concept?
Whatever it is, just say "Hello!" to us, and we will reply as soon as we can.

If you are from the press or a media organisation, or a social media reporter, please use this form to contact Eamonn Fitzgerald, New7Wonders Head of Communications.

If you have an idea involving the New7Wonders concept, or maybe you want to associate New7Wonders with your product or brand, or any other commercial or business or new creative idea, please use this form to contact Jean-Paul de la Fuente, New7Wonders Head of Value Development.>