Table Mountain is iconic. The Galapagos are unique. The Amazon Rainforest is vast. These three, like so many of the 28 finalists vying to be the New7Wonders of Nature, are instantly recognizable, which makes life difficult for candidates like the Masurian Lake District. Because it was hidden behind the Iron Curtain for decades, it didn’t benefit from the recognition that comes with marketing, tourism and sustainable development. But all that’s changing now that the Masurian Lakland is turning out to be one of the most creative contenders when it comes to using the media to make its case. Just take a look at www.mazurycudnatury.tv and at how it’s generating support for its campaign. Congratulations.